Values, feelings, emotions and stories that stop time and make it unique. Thus was born Forever, a perfume and a project dedicated to women. It reproduces the infinity symbol vertically which has the shape of an extended figure eight. Invented in 1655 by the mathematician John Wallis, it is also called "lemniscata" which in Latin means ribbon. The bottle of Forever Laura Biagiotti is in fact constructed from the precious spirals of a metal ribbon which forms the entire cap at the top and embraces the crystal bottle below. From here the pink color of the fragrance shines through. This creates a perfect chromatic harmony with the rose gold of the metal structure deliberately left open at the height of the support base. Nothing better, then, for the perfume bottle that celebrates women's love: infinite and limitless by definition.